Spiru, this is quite puzzling. By any chance, you didn't bury the rhizome in the substrate, did you?
As for fertiliser, Anubias don't need it much, but it shouldn't harm them either.
Just one last question, did they have flowers when you bought them? Such a thing as you describe might happen if the Anubias were originally grown emerse (out of the water) and in bloom when bought.
Joseph